Looking to execute a non-cash incentive in the Atlanta DMA, BMW asked us how we could help drive incremental sales for their 3-Series and X3 models (targeting current owners and conquest drivers). To answer the challenge, HMG created the BMW Ultimate Road Trip Experience – a campaign that rewarded eligible 3-Series and X3 purchasers with an all-inclusive weekend getaway at one of three boutique, high-end hotels (all within reasonable driving distance from Atlanta). In addition to creating the campaign strategy and design, HMG handled all partner negotiations and provided comprehensive customer-care services to support the effort.